Hero launched the Pleasure+ in India at Rs 47,300

The company has priced the Pleasure+ at Rs 47,300 (ex-showroom India)

Hero finally launched the retro-styled 'Pleasure+' today in India along with the updated Maestro Edge 125. The company has priced the Pleasure+ at Rs 47,300 (ex-showroom India). The new scooter comes available in two variants and seven colour options. The sheet metal wheel variant offered in colours like Glossy Black, Glossy Blue, Glossy White and Glossy Red. The cast wheel options come in colours like Matt Red, Matt Green and Matt Vernier Grey. The Hero Pleasure+ 110 is a pocket-friendly commuter so it didn't come offered with a disc brake variant. It also gets Hero MotoCorp’s Integrated Braking System for added safety. The instrument console consists of a backlit speedometer with fuel and side stand indicator. Moreover, it also offers features like a USB charger and LED boot lamp.

The intrument cluster comprises of an analogue speedometer and fuel meter along with side stand and turn indicators​

Speaking about the launch of the new Hero Maestro Edge 125 and the Pleasure+, Dr Markus Braunsperger, Chief Technology Officer, Hero MotoCorp said:

With the introduction of three strong products – Maestro Edge 125, Destini 125 and Pleasure+ 110 – within just a few months, we have laid out a strong roadmap to accelerate our growth in the scooter segment. The introduction of India’s first scooter with the FI technology – the Maestro Edge 125 – demonstrates the capabilities of our R&D ecosystem.

The Hero Pleasure + is propelled by a 110.9 cc OHC engine which develops  8 bhp of power at 7,500 rpm and 8.70 Nm of peak torque at 5,500 rpm. Braking job is done by 130 mm drum brakes on both wheels as standard.

 The new scooter comes available in two variants and seven colour options

Expressing his views about the new scooters, Malo Le Masson, Head of Global Product Planning, Hero MotoCorp added:

Our scooter strategy is unfolding now with these new models that have an edge over the competition, be it in technology or style. The Pleasure brand created the women-dedicated segment long back and the new Pleasure+ 110 broadens its audience to all young customers aspiring for a stylish ride. The Maestro Edge 125 is bringing FI technology to the scooter category in India and sets a new benchmark in the segment. Along with the Destini 125, Hero MotoCorp now a robust portfolio targeting customers of both 125 cc and 110 cc scooter and is geared up to enhance its presence in the segment.